May 7, 2014 4:15 PM by UL Sports Information
LAFAYETTE - The University of Louisiana at Lafayette and Adidas have entered into a five-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Ragin' Cajuns through the 2016-2017 season.
Adidas will be the exclusive outfitter for the Ragin' Cajuns 16 NCAA Division I programs including Baseball, Men and Women's Basketball, Football, Golf, Softball, Soccer, Men and Women's Tennis, Men and Women's Cross Country, Men and Women's Track and Field, Volleyball, Spirit Groups (Band, Cheerleading and Dance) beginning this Fall, supplying all game and practice uniforms, travel and practice gear.
"We are very excited, for our coaches, our student-athletes and our fans to begin a partnership with Adidas," Athletics Director Scott Farmer said. "Our entire athletic program has experienced great success on the field and on the court during the past year, and it is only fitting that we start a new partnership with one of the most iconic names in sports."
"Our goal at Adidas is to help athletes perform better and we look forward to introducing the best in performance footwear, apparel and accessories to the University of Louisiana at Lafayette and their fans," said Mark Daniels, Director of Team Sports for Adidas America. "We're excited to begin our partnership with Louisiana Lafayette and help the Ragin' Cajuns become stronger, lighter and faster."
Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Adidas is part of the Adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Adidas is the official uniform, footwear and apparel provider for more than 70 collegiate programs including: Michigan, Texas A&M, Nebraska, Kansas, Louisville, Tennessee, UCLA and Wisconsin. Adidas has marketing agreements with the National Basketball Association and Major League Soccer.
Term of partnership: Agreement remains in effect from July 1, 2014 through June 30, 2017 with an option to extend for two (2) subsequent twelve (12) month periods.
Promotional allotment: $1.3 million over five years.
Incentive Compensation: Adidas shall provide the University bonus amounts in any school year if the University achieves the applicable goals:
Football - Top 25 BCS Standings (end of year); bowl appearance; Conference Coach-of-the-Year award; use of Adidas footballs for games/practice.
Baseball/softball - NCAA Regional appearance; NCAA Super Regional appearance; College World Series appearance; World Series National Champions
Men's/Women's Basketball - NCAA Championships appearance; Sweet Sixteen appearance; use of Adidas basketballs for games/practice.
All other sports - Conference Coach-of-the-Year award.
Marketing Benefits: Stadium signage at Cajun Field, M.L. "Tigue" Moore Field, Lamson Park, Cajundome, RaginCajuns.com.
WHAT RAGIN' CAJUNS COACHES ARE SAYING
Lon Badeaux, Track and Field/Cross Country
"I'm really happy with the decision for the athletic department to partner with Adidas. As a coach, I've used their products in the past and they were the obvious choice for our program."
Garry Brodhead, Women's Basketball
"Adidas is one of the marquee brands in the world that brings tremendous tradition to every sport. This is exactly what our vision is in the Cajun Nation."
Greg Harkins, Women's Tennis
"Adidas is one of the top athletic brands in the world and we are excited to be a part of it. To be affiliated with one of the top apparel brands is just one of the many steps needed in attracting the top student-athletes to our program."
Mark Jeffrey, Men's Tennis
"This will be a significant step up for men's tennis in the branding world to be on board with Adidas. This will help us with recruiting and project a higher image in the world of tennis. Men's tennis looks forward to a well recognized apparel company to tie in with our nationally-ranked tennis program. It is a win-win for all."
Bob Marlin, Men's Basketball
"The men's basketball program is looking forward to having Adidas as a partner with Ragin' Cajun athletics. Adidas is recognized as a worldwide premier athletics brand and with their association with the NBA, as the league's official uniform and practice apparel supplier, it will be exciting for our student-athletes to be in the same gear as the pros."
Theo Sliman, Men's Golf
"Adidas in the world of sports is a great company, but in the world of golf it's even more supreme with ownership of TaylorMade and Ashworth golf companies. TaylorMade is the biggest golf company in the world. This will help to elevate our golf program and offer our players the best equipment available."
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