Jul 14, 2014 11:38 AM
Piccadilly Restaurants is once again encouraging children to read with the 2nd year of their Back to Books summer reading program. Piccadilly's Back to Books program rewards a free Kids Meal to kids who complete a reading log of ten books.
In addition to the Back to Books program, Piccadilly Restaurants has renewed their partnership with Reading Is Fundamental (RIF) to help children in need. Starting in July, Piccadilly Restaurant guests will have the opportunity to make a $1 donation to support the work of RIF - the nation's largest children's literacy organization working to get high-quality, free books to children in underserved communities. A donation wall with the names of donors will be on display in each restaurant.
"The positive reinforcement that Back to Books offers kids for continuing to read throughout the summer will encourage healthy reading habits that will stay with children for years to come," says Tom Sandeman, Piccadilly's CEO. "We're excited about the opportunity to impact literacy through continuing our partnership with RIF for the second year in a row."
Back to Books reading logs are available at each Piccadilly Restaurant. Once the reading log is completed, it can be turned in for a free Kid's Meal.