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Aug 1, 2013 5:03 PM by New Orleans Pelicans Media Relations

Pelicans Unveil New Jerseys For Season

NEW ORLEANS - To continue to showcase a new identity that represents the culture and character of New Orleans and the Gulf Coast region, the New Orleans Pelicans unveiled their new home and road uniforms today. Dark Blue and Gold will be the prominent colors in the new uniforms, while the team's third color, Red, will serve as an accent. The team's home uniforms will be white, while the road jerseys will be dark blue.

The new Pelicans jerseys are available exclusively for pre-order beginning at 2:00 p.m. today at Pelicans.com. The first 500 pre-sold orders will include a voucher for two free tickets to one of the Pelicans' first three home games of the 2013-14 regular season. Additionally, fans that purchase jerseys during the pre-sale will receive free shipping. Orders must be made by Sept. 15 and tickets are subject to availability.

"When we announced the Pelicans as the new name for the team, we were looking forward to days like today," said Owner Tom Benson. "We love the look of the new uniforms and are especially proud to have New Orleans across the chest of all of our players who will be representing this great city and region. A year ago, we promised our fans we would build a championship-caliber team on and off the court - we promised a new brand that is representative of the Gulf South, investment in the product on the court, an improved arena to enhance the game-day experience and a new practice facility. Introducing our new uniforms is one more step in this exciting process."

The Pelicans worked with designer Rodney Richardson to develop the adidas jerseys. The team also worked with Richardson to design the Pelicans' logos. The word mark on both the home and road uniforms is inspired by French Quarter street signs. The uniforms will feature "New Orleans" on the front of both the home and road jerseys, making the Pelicans one of three teams in the NBA to wear its city's name on the front of both jerseys.

The Pelicans' partial logo is featured on the side of the shorts, while the "Bird-de-Lis" will be highlighted in the center back of the neck of the jersey. At the center of the waistband of the shorts sits a unique ligature that combines the letters ‘N' and ‘O' to form a basketball. This new mark, created specifically and exclusively for the Pelicans, will be used selectively by the team and incorporated into Pelicans' branding.

"Today is a milestone day for Pelicans fans as we know they have been anxiously awaiting the unveiling of the new team uniforms," said Owner/Vice Chairman of the Board Rita Benson LeBlanc. "The response to the Pelicans logos has been overwhelmingly positive and, with the season quickly approaching, we hope that as fans see the uniforms, they realize how every day we are working hard to bring them a first class experience. Every element of the Pelicans identity, from logos, uniform to the court design are all for our beloved and loyal fans."

A full video of the uniform unveiling featuring Pelicans players Ryan Anderson, Anthony Davis, Jrue Holiday and Jason Smith can be viewed at Pelicans.com.

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