Dec 21, 2011 4:04 PM by Lauren Wilson/Release

LSU begins "Champion" campaign before BCS game

With LSU set to play in the Allstate BCS National Championship football game on Monday, Jan. 9, the university is looking to take advantage of the spotlight and showcase some of the other championship efforts and programs at LSU. Fans and visitors traveling to New Orleans for the BCS Championship game will see the university's new "Champion" campaign all around the city.

"The 'Champion' campaign was created by the LSU Office of Communications & University Relations to leverage the national and international spotlight that will be focused on LSU for the BCS Championship," said Herb Vincent, LSU associate vice chancellor for communications/senior associate athletic director.

The primary goal behind this campaign is to highlight LSU's academic reputation, thereby increasing both undergraduate and graduate school recruitment, which is crucial due to recent state budget cuts to LSU, the state's flagship university.

"The LSU Office of Undergraduate Admissions & Student Aid reported that the last time LSU was in the BCS Championship game in 2007, freshmen enrollment rose by 12 percent for the year," said Emaan Abdelbaki, LSU director of marketing. "After the 2003 BCS Championship game, in which LSU also played, there was a 5 percent freshmen enrollment increase."

Private donations to the university also spiked during the year of the last BCS Championship, and it is estimated that merchandising revenue increases by more than $1 million during BCS Championship years.

Fans and visitors to New Orleans will begin seeing LSU's "Champion" messages throughout the city. These messages are included on billboards on I-10, bus shelters, streetcars and digitally on



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